HELP TO GROW

The Help to Grow programme is a government initiative designed to help SME decision-makers - such as CEOs or Managing Directors - get the infrastructure in place so that they are ready to scale operations for growth. The programme covers an overview of all the major functions - including strategy, marketing, finance and operations - to give business owners and managers different perspectives when growing their businesses.

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We worked closely with the Business School at The University of Greenwich to devise a hybrid strategy to drive their participant recruitment process both from a digital point of view while also making an impact with a physical output.

Aaron and Sid wanted something impactful that could be inserted into an environment and would stand out, attract attention, start conversations and help with the recruitment of potential management course participants. They named it 'The Asset'.

We had a vision for a giant business card which we turned into reality by using soft plywood, MDF, acrylic and spray paint and layering the laser cut wood blocks, letters to create a sense of depth to the composition. The blocks are mounted with extra strength velcro so that the composition can be deconstructed, repurposed, or be updated with new blocks and design ideas for future cohorts.

'The Asset' comes with a digital sequence and complete branding for merch.

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TEAM: 

Creative Direction:

andreas arany - toth

Art  Direction:

kornelia bruzaite | petra horvath 

Production:

kornelia bruzaite | andreas arany - toth

Animation: 

petra horvath