RAK FUNDRAISING CAMPAIGN

RAK were planning a visually striking campaign for their 2025 fundraising gala, which exuded style and energy, but at the same time wanted to develop a symbol that showed unity, togetherness, and support.

We wanted something simple which could also be modified throughout the fundraising brochure to represent different donation tiers, and so we created the logo for the event from multicoloured, overlapping circles, where the shapes and colour represent people and cultures, whilst the positioning plays at ways of forming communities and interpersonal connections with diverse groups.

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We created a brochure, a short article for a magazine placement, a banner and a series of logo variations to use for different occasions beyond the gala-related communications.

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TEAM: 

Creative Direction:

andreas arany - toth

Art Direction & Design:

pantelina curchi

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CLIENT:

Refugee Action Kingston

Shamil Sharshek ( Fundraising Manager)